Marketing is undergoing a seismic shift as technology, consumer behavior, and leadership styles evolve. Michael Kassan, a trailblazer at the intersection of media, marketing, and innovation, has helped shape that transformation. He joins Inside the ICE House to share how modern leaders must adapt their thinking to stay ahead, build resilient brands, and navigate the complexities of a rapidly changing landscape. Kassan reflects on his journey, the future of marketing in an AI-driven world, and the leadership principles that continue to guide him through disruption and opportunity.
Up Next in 2025 | Inside the ICE House
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Chemours CFO Shane Hostetter on Drivi...
Chemours is reshaping leadership in the chemical industry through innovation, sustainability, and responsible growth. CFO Shane Hostetter joins Inside the ICE House to discuss how the company’s Pathway to Thrive strategy is driving operational excellence and long-term value. He shares how Chemour...
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Snowflake's Christian Kleinerman on I...
Snowflake is transforming how enterprises harness the power of data and AI through innovation, security, and collaboration. Christian Kleinerman, Executive Vice President of Product, joins Inside the ICE House to share how the company’s launch of Cortex AI for Financial Services is unlocking new ...
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ATM Media CEO Robert Wheeler on Brand...
ATM Media is redefining storytelling across advertising, technology, and media through authenticity and connection. Founder and CEO Robert Wheeler joins Inside the ICE House to share how ATM’s people-first approach gives brands a trusted platform to celebrate their culture and vision. He discusse...