The beer industry has transformed over the years, expanding from local brews to iconic global brands and a rich array of offerings like craft beers, non-alcoholic options, and premium ready-to-drink cocktails. As consumers evolve, so have their tastes, favoring unique flavors and innovative alternatives that cater to modern lifestyles. AB InBev CFO Fernando Tennenbaum is at the forefront of the beer industry's recent change, joining CEO Michel Doukeris and the rest of the leadership team in shaping the future. Fernando goes Inside the ICE House to discuss the progress made in adapting to consumers wants and needs, AB InBev's approach to new trends, and more.
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