Buda Juice Co-Founder and CEO Horatio Lonsdale-Hands joins Inside the ICE House to discuss the company’s growth from a Texas startup to a publicly listed business focused on fresh, clean beverages. He shares how Buda Juice evolved from operating retail stores to building an “ultra fresh” category through partnerships with major retailers. He explains the company’s proprietary cold-chain process, commitment to affordability, and expansion plans designed to bring fresh products to more consumers nationwide. He also reflects on Texas’ entrepreneurial culture, highlighting its pro-business environment, investor support, and tradition of helping founders turn bold ideas into successful companies.
Up Next in 2026 | Inside the ICE House
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Bayern Munich CMO Rouven Kasper on So...
Bayern Munich CMO Rouven Kasper goes Inside the ICE House to discuss the club’s evolution from a German powerhouse into one of the world’s most recognizable sports brands. He explains how Bayern balances its traditional “Mia San Mia” identity with a localized approach to engaging fans across the ...
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Inside the ICE House x Las Vegas: Min...
From Lake Las Vegas, Nevada, Dr. Vin Menon, CEO of MindWave Innovations, goes Inside the ICE House to discuss the growing adoption of digital asset treasury strategies by public companies. He explains how MindWave helps institutions establish Bitcoin-focused treasuries, generate yield, and naviga...
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New York Giants' Kayvon Thibodeaux on...
New York Giants linebacker Kayvon Thibodeaux goes Inside the ICE House to discuss his NIL tour and efforts to help student-athletes navigate money, opportunities and life beyond sports. He shares lessons from his own experience, emphasizing financial literacy, leadership and the importance of lon...
