From Lake Las Vegas, Nevada, SHRM Chief Marketing Officer Tina Beaty goes Inside the ICE House to explain why every company must operate like a media company to cut through today’s constant noise. She shares how owning a clear point of view, humanizing brands through leadership voices, and engaging employees as ambassadors are essential to authentic storytelling. Beaty also discusses using AI as a tool for efficiency—not a replacement for human insight—and how SHRM has embedded content strategy directly into its business strategy to drive long-term relevance and impact.
Up Next in 2026 | Inside the ICE House
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Former Acting U.S. Secretary of Veter...
From Lake Las Vegas, Nevada, former acting U.S. Secretary of Veterans Affairs Peter O’Rourke goes Inside the ICE House to share how his military roots shaped a leadership style focused on responsibility and results. He reflects on rising through government by seizing opportunities, driving accoun...
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OceanaGold CEO Gerard Bond on NYSE Li...
OceanaGold CEO Gerard Bond goes Inside the ICE House to discuss the company’s NYSE listing and what it signals about its growth, scale, and global strategy. He explains how strong financial performance, a debt-free balance sheet, and cornerstone assets like the Haile gold mine are driving long-te...
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BNY's Emily Portney on Asset Servicin...
BNY’s Emily Portney goes Inside the ICE House to explain how asset servicing quietly powers global markets and why it has moved from the background to the center of financial innovation. She details how the convergence of ETFs, alternatives, and private markets is reshaping fund operations, inves...
