Bayern Munich CMO Rouven Kasper on Soccer Fandom, U.S. Growth, and Global Reach
Inside the ICE House
•
30m
Bayern Munich CMO Rouven Kasper goes Inside the ICE House to discuss the club’s evolution from a German powerhouse into one of the world’s most recognizable sports brands. He explains how Bayern balances its traditional “Mia San Mia” identity with a localized approach to engaging fans across the U.S., Asia and other growth markets. Kasper also shares insights on player branding, long-term sponsorship strategy and the role authenticity plays in building lasting global relationships. He discusses how digital platforms, content creation and AI are transforming the fan experience and helping clubs connect with new generations of supporters.
Up Next in Inside the ICE House
-
Inside the ICE House x Las Vegas: Min...
From Lake Las Vegas, Nevada, Dr. Vin Menon, CEO of MindWave Innovations, goes Inside the ICE House to discuss the growing adoption of digital asset treasury strategies by public companies. He explains how MindWave helps institutions establish Bitcoin-focused treasuries, generate yield, and naviga...
-
He's not the Oracle of Delphi, but he...
With the exception of Caesar's Palace, Las Vegas bears little resemblance to ancient Corinth, except that sometimes it beckons the great thinkers of the day. Against the backdrop of ICE Experience 2024, our gathering of the mortgage technology industry, former Treasury Secretary Larry Summers sat...
-
Ellevest CEO & Co-Founder Sallie Kraw...
Sallie Krawcheck, CEO and Co-Founder of Ellevest, spent many years on Wall Street making “big calls on big stocks” as one of the top analysts in the industry, then climbed the ranks further through the highest echelons of financial services. She sits down Inside the ICE House to share her story o...
