Chipotle's Scott Boatwright on 4000 Restaurants & Keeping Customers Craving More
Inside the ICE House
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25m
Chipotle is celebrating a major milestone—4,000 restaurants strong—while charting its course for global growth. CEO Scott Boatwright goes Inside the ICE House to reflect on the brand’s evolution and the strategies that keep customers craving more. He explains how Chipotle balances scale with flavor, adapts to shifting consumer expectations, and leverages technology to enhance the dining experience.
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