Flutter CEO Peter Jackson on World Cup Betting, Global Impact, and U.S. Growth
Inside the ICE House
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27m
Flutter CEO Peter Jackson goes Inside the ICE House to discuss the massive global opportunity around the World Cup and its impact on sports betting. He highlights the scale of the tournament, with billions of viewers and expectations for record handle driven by a fully regulated U.S. market. Jackson explains how Flutter is leveraging its global brands, technology infrastructure, and innovative features to enhance fan engagement. He also outlines how the company is preparing for unprecedented betting volume while maintaining a strong focus on customer protection and integrity.
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