Tara speaks with Mike about how brands can scale up spending on the creator economy; how AI fits into creator production and how traditional media companies like Netflix and Disney moving into the creator space.

Terry gives an update on the ad-tech industry from his investment banking POV. They touch on which companies are getting strategic M&A attention, and how AI could help independent ad tech firms compete with the walled gardens.

"As Beet.TV celebrates 20 years of documenting media’s endless reinvention, Peter Naylor, chief client officer at Nielsen, offered a reminder that the biggest disruption in television didn’t kill advertising. It upgraded it.

From its first video shot at Google’s campus in Mountain View in 2006 t...

"Stacking impressions across platforms might feel like progress. According to one senior research executive, it may actually be the problem.

In a media landscape where every platform promises reach and every dashboard overflows with metrics, the real crisis for brand marketers isn’t a shortage o...

"As Beet.TV marks 20 years of chronicling the media business, Bill Koenigsberg, founder and CEO of Horizon Media, used the milestone to deliver a pointed message to Madison Avenue: swagger is cheap, culture compounds.

From its first recording at Google’s campus in Mountain View in 2006 to the ma...

"Twenty years ago, Beet.TV pressed “record” at Google’s campus in Mountain View and quietly began documenting what would become a two-decade sprint through the media industry’s identity crisis, reinvention and occasional existential spiral.

Fast forward 11,000 interviews later, and the cameras a...

"As Beet.TV marks 20 years and roughly 11,000 interviews chronicling the twists, turns and identity crises of the media business, Doug Rozen, president of predictive advertising company Cadent, has a message for advertisers everywhere: consumers are exhausted, your frequency cap is probably broke...

The advertising industry loves a good origin story, and few executives can claim to have been present at the creation of an entire media category. Fewer still have helped shape the standards that govern it.

One such executive helped birth retail media at Target, scaled it at Albertsons, and now ...