Beet.TV at 20
To mark its 20th year anniversary, Beet.TV is producing a series of interviews with media leaders who share their take on innovation over the past two decades. The series looks at current developments and the future of the industry.
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From Retail to Reality: Uber’s Argyilan on the Rise of Commerce Media
The advertising industry loves a good origin story, and few executives can claim to have been present at the creation of an entire media category. Fewer still have helped shape the standards that govern it.
One such executive helped birth retail media at Target, scaled it at Albertsons, and now ...