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BBDO Worldwide Chairman Andrew Robertson on Shaping the "Creative Shift"

CEO & Founder Conversations • 33m

Creativity is undergoing a transformation as data, technology, and shifting consumer expectations reshape how ideas are formed and shared. With decades of leadership at BBDO Worldwide, Andrew Robertson explores this evolution in his new book, "The Creative Shift". He goes Inside the ICE House to discuss how organizations can unlock innovation, foster emotional storytelling, and adapt to a rapidly changing creative economy.

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