Women’s sports are experiencing a surge in popularity, breaking barriers and transforming both the athletic and marketing worlds. With skyrocketing viewership and deepening fan engagement, female athletes are emerging as influential brand ambassadors. Major companies are embracing this momentum, using authentic storytelling to connect with purpose-driven audiences. Deep Blue Sports & Entertainment, founded in 2023 by CEO Laura Correnti, helps brands turn their investments in women’s sports into meaningful business results. She goes Inside the ICE House to discuss how, through data-driven insights and strategic storytelling, Deep Blue is helping build lasting connections between fans and the brands that support the game.