Bryan Staff, Co-Founder and Managing Partner of Merchant Investment Management, joins Bilal Little to discuss how the firm is empowering advisors through independence, innovation, and scale. He explains how Merchant’s model enables wealth managers to create and manage their own ETFs, blending institutional capabilities with entrepreneurial flexibility. Staff highlights how technology, customization, and education are driving advisor adoption and transforming client engagement. He also shares how Merchant is bridging the gap between asset management and advisory services to deliver more personalized investment solutions.