How can apparel manufacturers evolve beyond production and become global brand-building platforms?

In this NYSE Live interview, Kendrew Hartanto, CEO of BrilliA, discusses the company's evolution from a traditional manufacturer into a full-service apparel solutions provider, its retail expansion strategy, and the acquisition of Malaysian intimate apparel retailer New Body.

Ashley Mastronardi spoke with Hartanto about apparel manufacturing, brand development, supply chain management, retail expansion, international growth, and consumer products.

A major theme throughout the conversation is BrilliA's transformation from an original design manufacturer into a comprehensive solutions provider serving global apparel brands. The company now supports customers across product development, trend analysis, design, sourcing, manufacturing, and supply chain execution.

The interview also explores how BrilliA differentiates itself within the apparel industry. Rather than focusing solely on production, the company works with brands across multiple stages of the product lifecycle, helping manage processes from concept development through final delivery.

Another key topic is the company's relationships with more than 30 fashion and apparel brands across various market segments, ranging from fast fashion to premium and higher-end offerings.

The conversation further examines the importance of integrated services within modern supply chains. As brands seek efficiency and agility, providers capable of supporting multiple functions can create additional value for customers.
A significant focus of the discussion is BrilliA's acquisition of a majority stake in New Body, a Malaysia-based intimate apparel retailer with both physical retail locations and e-commerce operations.

The interview also highlights how the acquisition supports the company's expansion into business-to-consumer retail channels. The transaction provides opportunities to introduce additional brands into Malaysia and other Asian markets while strengthening BrilliA's retail presence.

Another major theme is operational synergy. Hartanto explains that BrilliA can provide product expertise, sourcing capabilities, trend analysis, and manufacturing support that may improve efficiencies within New Body's operations.
The discussion also explores BrilliA's broader growth strategy, which combines manufacturing services, customer partnerships, and branded retail opportunities.

Additionally, Hartanto discusses how changing economic conditions have created opportunities to strengthen customer relationships. By helping clients manage costs, develop products, and navigate challenging market environments, the company has expanded its role with existing customers.

The conversation further examines the importance of referrals and reputation within the global apparel industry. Strong customer relationships have contributed to new business opportunities and continued expansion.

Another key topic is growth sustainability. BrilliA continues investing in customer relationships, operational capabilities, and brand expansion initiatives designed to support long-term revenue growth.

The interview also highlights the evolving role manufacturers can play within the fashion ecosystem, increasingly serving as strategic partners rather than simply production providers.

A significant focus is international expansion. Growth opportunities across Southeast Asia and other consumer markets remain important priorities for the company as it develops its business-to-consumer capabilities.

Looking ahead, Hartanto believes BrilliA is well positioned to continue growing through a combination of manufacturing expertise, integrated services, retail expansion, strategic acquisitions, and customer-focused innovation.

Throughout the discussion, Hartanto shares insights on apparel manufacturing, supply chain management, retail growth, brand development, global sourcing, consumer products, international expansion, fashion industry trends, acquisitions, and business strategy.

Disclaimer: Informational content only. NYSE does not endorse or recommend investments, companies, products, services, or strategies discussed.

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