NYSE was on the ground at the KOOM Festival 2025, a major three-day Korean startup and culture event held October 16–18 at the Duggal Greenhouse in New York City. Hosted by United Korean Founders, the festival featured 120+ brands, 50+ speakers, K‑pop performances, and a wide range of food experiences, drawing more than 10,000 attendees to celebrate Korean innovation and culture. NYSE’s Ashley Mastronardi spoke with leaders across industries, who shared insights into the spirit, resilience, and grit that define Korean entrepreneurship.