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Sportico's Eben Novy-Williams on The Economics of Athletes

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Marshawn Lynch has found plenty of success away from the football gridiron, from starting his own businesses to gaining endorsements like Nike (NYSE: NKE) and Progressive (NYSE: PGR). Eben Novy-Williams, Sports Business Reporter for Sportico, tells NYSE TV Live why we're seeing more athletes flourishing in the business world today than in previous eras.

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