How can businesses turn customer data into action faster in the age of artificial intelligence?

In this NYSE Live interview, Kabir Shahani, Co-Founder and Co-CEO of Amperity, discusses the company's growing momentum, its partnership with Stellantis, and how its AI-powered teammate Pér is helping brands uncover opportunities, better understand customers, and drive measurable business results.

'Kristen Scholer spoke with Shahani about customer data, artificial intelligence, enterprise software, personalization, marketing innovation, and the next chapter of AI-powered customer engagement.

A major theme throughout the conversation is the growing demand for AI solutions that can help companies translate insights into action. As organizations collect more customer data than ever before, many still struggle to identify opportunities and act on them quickly enough to create value.

The interview also explores Amperity's expanding customer base, including its recently announced relationship with Stellantis, alongside brands such as Home Depot, Alaska Airlines, and MGM Resorts. According to Shahani, businesses are increasingly looking to reinvent customer engagement strategies through AI.

Another key topic is Pér, Amperity's AI-powered solution that acts as a digital teammate for marketers, analysts, and business leaders. Rather than simply surfacing information, Pér is designed to help organizations identify opportunities and recommend actions that can improve business outcomes.

The conversation further examines a common challenge across consumer-facing industries. Historically, insights often move through multiple meetings, reports, tickets, and technical workflows before organizations can take action, causing valuable opportunities to be lost along the way.

A significant focus of the discussion is how AI can eliminate those delays. By reducing the time between discovery and execution, businesses can respond to customer needs more effectively and capitalize on emerging revenue opportunities.

The interview also highlights the foundation of Amperity's platform. The company specializes in creating unified customer profiles from data spread across multiple sources, helping organizations establish a more complete understanding of their customers.

Another major theme is continuous analysis. Pér operates around the clock, evaluating customer behavior and identifying trends, patterns, and opportunities that may otherwise go unnoticed.

The discussion also explores a real-world customer example involving MacKenzie-Childs. Using Pér, the company identified customers associated with gifting occasions and uncovered opportunities for targeted outreach that contributed to increased revenue.

Additionally, Shahani explains why Pér is designed as a collaborative tool rather than a fully autonomous system. Human oversight remains central to the process, with users reviewing recommendations and approving actions before execution.

The interview further examines the rapid enterprise adoption of AI technologies. What initially began as a limited rollout quickly expanded as customers recognized the platform's ability to generate practical business results.

Another key topic is transparency and trust. Pér provides supporting evidence and context behind its recommendations, allowing users to understand why specific actions are being suggested.

The conversation also highlights how businesses can use AI not only to improve operational efficiency but also to strengthen customer engagement, personalization, and long-term loyalty.

Looking ahead, Shahani believes AI-powered teammates such as Pér will become a core component of how organizations analyze customer data, make decisions, and accelerate growth.

Throughout the discussion, Shahani shares insights on artificial intelligence, customer intelligence, enterprise software, digital transformation, marketing technology, customer data platforms, personalization, analytics, machine learning, and business growth.

Disclaimer: Informational content only. NYSE does not endorse or recommend investments, strategies, companies, products, or services discussed.

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