In this NYSE Live interview, Efraim Grinberg, Chairman and CEO of Movado Group, discusses the company's 25-year journey as a publicly traded company and reflects on the milestones that have shaped the organization's growth and global expansion.

Following Movado's Opening Bell ceremony at the New York Stock Exchange, Grinberg shares his perspective on the company's transformation over the past quarter century. He explains how Movado expanded from a predominantly U.S.-based business into a global enterprise with a broad portfolio of watch and lifestyle brands serving consumers around the world.

A significant portion of the conversation focuses on brand strategy and consumer engagement. Grinberg discusses the inspiration behind Movado's "Always in Motion Since 1881" campaign and explains how innovation, design excellence, and emotional connections with consumers remain central to the brand's identity.

The interview also highlights the personal significance of the anniversary. Grinberg became CEO in the same year the company listed on the NYSE and reflects on the role public markets have played in the organization's development. He also shares elements of his family's story and explains why the listing represented an important milestone and realization of the American dream.

Another major theme is Movado's portfolio of licensed and owned brands. Grinberg discusses the company's partnerships with well-known global fashion and lifestyle brands and explains how collaboration helps create products tailored to diverse consumer audiences across international markets.

The conversation further explores trends within the watch industry, including renewed interest in traditional analog watches among younger consumers. Grinberg shares his thoughts on why heritage, craftsmanship, design, and brand authenticity continue to resonate within the marketplace.

Throughout the discussion, Grinberg provides insights into leadership, brand management, consumer behavior, global growth, strategic partnerships, watchmaking, and the long-term evolution of Movado Group as a public company.

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