How can financial education become more relatable and engaging for the next generation of investors?

In this NYSE Live interview, Katrin Kaurov and Alexandra Medina, Co-Leads of Education and Community at Acorns, discuss the evolution of financial education, the importance of community-driven learning, and how the acquisition of Fridge by Acorns aims to better serve Gen Z consumers.

The conversation begins with a look at what made Fridge unique within the financial education space. Rather than focusing solely on financial products and technical concepts, Kirov and Medina explain that Fridge centered its content around real-life questions and challenges facing young adults, helping users connect everyday decisions with long-term financial outcomes.

A major theme throughout the discussion is community. The founders argue that financial behavior is often shaped by conversations, relationships, and shared experiences rather than traditional educational materials alone. By creating spaces where young people could openly discuss money-related concerns, Fridge sought to make personal finance more approachable and less intimidating.

The interview also explores why financial literacy remains especially important today. Kaurov and Medina note that many young adults still feel uncomfortable discussing money, even with close friends and family members. They believe creating safe and authentic environments for financial conversations can help individuals build confidence and make more informed financial decisions.

Another key focus is the acquisition of Fridge by Acorns. As part of the transaction, both founders have joined Acorns to lead education and community initiatives. They explain that the combination allows them to pair Fridge's engagement-driven content and community-building approach with Acorns' savings and investing tools, creating a broader financial wellness ecosystem.

The conversation further examines Gen Z's relationship with money. Kaurov and Medina emphasize that younger consumers are highly engaged and curious about financial issues, but often seek information through social interactions, peer networks, creators, and digital communities rather than traditional financial institutions.

The interview also highlights the role of personalization. Rather than offering generic financial advice, the founders discuss the importance of connecting people with relevant experiences and insights from individuals facing similar situations, professions, and life stages.

Another area of discussion is investing and saving behavior among younger audiences. The founders identify procrastination and lack of confidence as common barriers, arguing that early engagement and accessible education can encourage stronger financial habits over time.

Looking ahead, Kaurov and Medina plan to continue expanding community-driven financial education while supporting Acorns' mission of helping consumers build long-term wealth through saving and investing.

Throughout the discussion, they share insights on Gen Z, financial literacy, community engagement, investing, personal finance, savings behavior, financial wellness, and the future of consumer financial education.

Disclaimer: Informational content only. NYSE does not endorse or recommend investments, strategies, companies, products, or services discussed.

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