In this NYSE Live interview, Michelle Peterson, Chief Marketing Officer of Madison Reed, discusses the company's expanding omnichannel strategy, customer engagement efforts, and future growth opportunities across retail, digital commerce, and physical service locations.

Lance Glinn spoke with Peterson about Madison Reed's mission, omnichannel expansion strategy, customer loyalty programs, retail partnerships, and the next phase of growth for the beauty brand.

A significant portion of the discussion focuses on growth. Madison Reed continues expanding across multiple channels, including its direct-to-consumer business, partnerships with major retailers, and a growing network of Hair Color Bar locations nationwide.

The interview also explores the importance of omnichannel retail. Peterson explains that consumers increasingly expect a seamless experience regardless of whether they interact with a brand online, through retail stores, or in dedicated service locations. Creating consistency across those touchpoints remains a major strategic priority.

Another major theme is modern marketing. Peterson discusses plans to increase awareness through culturally relevant campaigns, innovative content strategies, experiential activations, and emerging technology-driven marketing tools.

The conversation further examines the role of artificial intelligence and evolving marketing technologies. While maintaining authentic customer relationships remains essential, new tools continue creating opportunities for personalization, efficiency, and deeper consumer engagement.

The interview also highlights customer loyalty. Madison Reed's membership and loyalty programs play an important role in driving retention and enhancing customer satisfaction, and Peterson discusses ongoing efforts to further strengthen those relationships.

Another key topic is the company's Hair Color Bar expansion. As Madison Reed nears a significant location milestone, Peterson explains how the in-person experience complements its broader business model and supports customer acquisition and retention.

Additionally, Peterson reflects on lessons learned from previous leadership roles helping scale consumer brands. Storytelling, customer-centricity, and cultural relevance remain core principles she is bringing into Madison Reed's next stage of growth.
The discussion also addresses retail partnerships and wholesale growth. Madison Reed continues expanding product availability through strategic retail relationships while maintaining focus on product quality and consumer experience.

Looking ahead, Peterson expects omnichannel engagement, brand storytelling, loyalty initiatives, and product innovation to remain key drivers of growth as Madison Reed reaches more consumers across the country.

Throughout the discussion, Peterson shares perspectives on retail strategy, beauty innovation, omnichannel commerce, customer loyalty, brand marketing, consumer engagement, e-commerce, artificial intelligence, business growth, and the future of the beauty industry.

Disclaimer: Informational content only. NYSE does not endorse or recommend investments, strategies, companies, products, or services discussed.