At Beet Retreat LA, WPP Media Client President and Head of Auto Investment Adam Arnegger discusses how artificial intelligence is reshaping the consumer journey and changing the way brands connect with audiences.

Arnegger explains why the traditional marketing funnel is evolving into a continuous loop, how AI-powered search experiences are influencing brand discovery, and why content strategy has become increasingly important as more searches generate answers without requiring a click.

He also discusses the convergence of national and local automotive marketing efforts, the growing role of AI in creative optimization, and how consumer behavior is influencing planning across auto and travel sectors.

The conversation explores how brands can adapt to changing search behavior, improve audience engagement, and prepare for a future where AI plays a larger role in how consumers discover products and services.

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