Deep Blue Sports' Laura Correnti on the Power Surge in Women's Sports Marketing
Podcasts
•
24m
Women’s sports are experiencing a surge in popularity, breaking barriers and transforming both the athletic and marketing worlds. With skyrocketing viewership and deepening fan engagement, female athletes are emerging as influential brand ambassadors. Major companies are embracing this momentum, using authentic storytelling to connect with purpose-driven audiences. Deep Blue Sports & Entertainment, founded in 2023 by CEO Laura Correnti, helps brands turn their investments in women’s sports into meaningful business results. She goes Inside the ICE House to discuss how, through data-driven insights and strategic storytelling, Deep Blue is helping build lasting connections between fans and the brands that support the game.
Up Next in Podcasts
-
Awoye Capital's Jordan Awoye on Money...
Marketing has become a central force in wealth management, transforming how firms grow and connect with clients. As demands for personalization and transparency rise, advisors are evolving into storytellers and trusted brand-builders. Today’s top financial professionals aren’t just managing portf...
-
Campaign's Luz Corona on Marketing Tr...
The Cannes Lions Festival of Creativity is more than an awards show—it’s the global epicenter of marketing’s future. It showcases groundbreaking ideas, emerging technologies like generative AI, and cultural movements reshaping the industry. Luz Corona, editor at Campaign US, attended the festival...
-
7-25-2024: U.S Strikes Trade Deals as...
Michael Reinking, Senior Market Strategist for the NYSE, details the latest trends and developments in global markets. In this week’s episode, he discusses the trade deals negotiated by the Trump administration, this week's economic data, and the possibility of a rate cut at next week's FOMC meet...
