IBM's Noah Syken Augments the Action with A.I. at the U.S. Open
Culture & Arts
•
42m
Noah Syken, Vice President of Sports and Entertainment Partnerships at IBM (NYSE: IBM), gave us an exclusive peek behind the curtain of IBM’s Command at the Billie Jean King USTA National Tennis Center at this year’s US Open. Noah shared how technology and A.I. are transforming the way sports events are controlled, conducted, and consumed. Noah’s own career parallels the growth of cutting-edge creative tech to enhance the fan experience, from courtside in Queens to the fairways of Augusta.
Up Next in Culture & Arts
-
Virtu's Vinnie Viola, on his Journey ...
Vincent Viola, Founder and Chairman Emeritus of Virtu Financial, is a son of Brooklyn, a cadet of West Point, a brother of the NYMEX trading pits, and now an owner of Panthers and winner of the Prince of Wales Trophy. Vinnie’s NHL hockey team fell short of the Stanley Cup in 2023, but his team fr...
-
Front Lines & Goal Lines, Phil McConk...
The connection between military service and football runs deep, woven into the ethos of both fields, where discipline, teamwork, and resilience are paramount. Hall of Fame quarterbacks Roger Staubach and Sid Luckman, and the late Pat Tillman are just a few of the athletes that have distinguished ...
-
Santander's Ana Botín & Golfer Jon Ra...
Santander Group has consistently championed innovation and global expansion, evolving from its European roots to establish a significant presence in the United States in 2010. Fifteen years later, with the nationwide launch of OpenBank, its footprint in the U.S. market is poised for further growt...