The health and wellness industry has transformed over the years to to functional, science-backed drinks, powders, and supplements designed to fuel the body and mind. AG1 is leading the industry, redefining modern nutrition. From ICE Experience 2025 in Las Vegas, Nevada, AG1 CEO Kat Cole goes Inside the ICE House to discuss her three-decade career journey in the food industry and how she is setting AG1 up for sustained success in the years to come.