At CommerceNext, Away CEO Jessica Schikanedi discussed the company's 10-year evolution, its approach to product design, and how changing consumer travel behaviors continue to influence the brand's growth strategy.

Schikanedi reflects on Away's beginnings as a company focused on reimagining the luggage category through a combination of design, functionality, and customer-centric innovation. She explains how the company's original vision centered on creating products that reflected the personal nature of travel while delivering strong performance and durability.

The interview explores Away's design philosophy and commitment to understanding how customers travel. Schikanedi discusses how customer insights help shape product development and how the company seeks to balance functionality, organization, craftsmanship, and aesthetics across its product lineup.

A key focus of the conversation is the evolution of Away's customer base over the past decade. Schikanedi explains that many of the brand's original customers have progressed into new life stages, leading the company to expand into products designed for families, children, and younger travelers. She highlights the recently launched In Between collection and discusses the role customer feedback plays in identifying new opportunities.

The discussion also examines broader travel trends and how travel needs have evolved over time. Schikanedi shares how the company adapts its product offerings to meet changing consumer behaviors while maintaining the core principles that helped establish the brand.

Throughout the interview, she provides insight into brand building, product innovation, customer engagement, and the ways in which travel-focused companies can continue evolving alongside the customers they serve.

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