Can the team behind one of the fastest-growing better-for-you beverage brands create the next category-defining drink?

In this NYSE Live interview, Steven Ellsworth, Co-Founder and CEO of Jetty, discusses the launch of the company's new hydration brand, product formulation, consumer wellness trends, and how Jetty aims to redefine everyday hydration for modern consumers.

Kristen Scholer spoke with Ellsworth about hydration, functional beverages, electrolyte drinks, nutrition, consumer packaged goods, wellness innovation, and the evolution of health-conscious beverage choices.

A major theme throughout the conversation is the launch of Jetty, a new hydration-focused beverage brand created by the founders behind the popular prebiotic soda brand Poppi.

The interview also explores the growing consumer demand for wellness-oriented beverage options. As shoppers become increasingly focused on health, hydration, and functional ingredients, brands continue developing products designed to fit a wider range of daily consumption occasions.

Another key topic is Jetty's positioning as an everyday hydration beverage. Rather than focusing exclusively on athletic recovery or intense exercise, the brand is designed for routine hydration throughout the day.

The conversation further examines the product's formulation. Jetty combines electrolytes, magnesium, potassium, sodium, B vitamins, prebiotic fiber, and a modest amount of sugar designed to support hydration and taste.

A significant focus of the discussion is electrolyte balance. Ellsworth explains that Jetty's formulation was inspired by electrolyte profiles found in natural hydration sources such as coconut water, while emphasizing nutrients that many consumers may not consume in sufficient quantities.

The interview also highlights the importance of flavor. Consumer adoption often depends not only on functional benefits but also on taste, making flavor development a central component of product innovation.

Another major theme is convenience. Jetty is available in both ready-to-drink bottles and powdered formats, allowing consumers to integrate hydration products into a variety of lifestyles and daily routines.

The discussion also explores how the hydration category differs from traditional sports drinks. Ellsworth notes that many hydration products are built around intense exercise, while Jetty targets broader everyday use cases.

Additionally, the interview examines the relationship between Jetty and Poppi. While both brands focus on wellness-minded consumers, they serve different product occasions and consumption needs.

The conversation further highlights changing consumer behavior. Many shoppers increasingly seek products that deliver functional benefits while fitting naturally into work, travel, commuting, studying, and other daily activities.

Another key topic is distribution and retail expansion. Jetty is launching across a growing number of retail and online channels as the company seeks to introduce the brand to a broader consumer audience.

The interview also discusses the role of prebiotic ingredients and nutrition-focused product development within the rapidly evolving beverage marketplace.

A significant focus is category creation. Ellsworth and his team are building Jetty around the idea that hydration should extend beyond workouts and become part of consumers' everyday wellness routines.

The discussion further explores the opportunities within the functional beverage sector, where hydration, gut health, nutrition, and wellness continue influencing consumer purchasing decisions.

Looking ahead, Ellsworth says Jetty's primary focus remains building the hydration brand, expanding consumer awareness, and developing products that support convenient daily hydration.

Throughout the discussion, Ellsworth shares insights on hydration trends, functional beverages, nutrition, wellness products, consumer packaged goods, product development, electrolyte science, beverage innovation, retail expansion, and health-conscious consumption.

Disclaimer: Informational content only. NYSE does not endorse or recommend companies, products, brands, or services discussed.

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