Steven Bartlett has built Diary of a CEO into one of the largest podcasts in the world, with over 20 million YouTube subscribers, and he believes the future of media belongs to what is irreplaceably human. The Diary of a CEO host goes Inside the ICE House to discuss why obsession is the common thread among the 600 to 700 leaders he has interviewed. He explains why betting on what won’t change, such as the need for human connection, matters more than predicting the future in an era of AI-generated content. Bartlett shares how his team focuses on rapid experimentation, owning their audiences rather than renting them from algorithms, and constantly reinventing the show to avoid complacency. He also previews the next chapter, including the creator platform steven.com and his push into human documentaries as the next frontier for podcasting.