From an early age, we are encouraged to toss our plastics into blue recycling bins, or repurpose water bottles into items like pencil holders. However, these traditional recycling methods have limitations—both in the scope of their applications and the number of times materials can be reused. Eastman CEO Mark Costa is revolutionizing the future of recycling through molecular recycling, a groundbreaking approach that transcends these constraints. He goes Inside the ICE House to delve into the science behind molecular recycling and the company's efforts to boost the circular economy.