Maital Legum, Director of Exchange Traded Products at the New York Stock Exchange, joins Bilal Little to share insights from her 14-year career overseeing thousands of ETF launches. She discusses how the NYSE partners with issuers as both regulator and advisor, helping them navigate the complex operational and compliance landscape. Legum highlights the growing interest from traditional asset managers entering the ETF space and stresses the importance of early planning, strong partnerships, and distribution strategy.