From Lake Las Vegas, Nevada, former NFL executive Mike Tannenbaum goes Inside the ICE House to unpack how the business and football sides of the league must operate in lockstep to drive both wins and long-term growth. He discusses the NFL’s international expansion, evolving revenue model, and how macro business trends ultimately shape roster decisions and salary cap strategy. Tannenbaum also shares lessons from building The 33rd Team, emphasizing data-driven insight, insider perspective, and disciplined leadership as the league and its media ecosystem continue to evolve.