Bryon Lake, Chief Transformation Officer at Goldman Sachs Asset Management, joins Bilal Little to discuss how ETFs are reshaping the future of investing. Drawing on nearly two decades in the ETF industry, Lake explains why the ETF wrapper has become the preferred technology for delivering active strategies at scale. He highlights Goldman’s growth in active ETFs, the rise of defined-outcome strategies, and the firm’s agreement to acquire Innovator to expand those capabilities. Lake also explores how digital tools, democratization, and access to alternatives are changing the investor experience