Hershey is entering a new era of growth by reimagining a 130-year-old legacy for the next generation of snackers. Chief Growth and Marketing Officer Stacy Taffet goes Inside the ICE House to discuss how the company balances bold innovation with the tried-and-true brands consumers grew up loving. She explores how AI-powered insights, premiumization, and category expansion are reshaping Hershey's portfolio. Taffet also breaks down the outsized importance of Halloween and how brand storytelling, consumer curiosity, and a willingness to refresh iconic products will drive Hershey's next chapter.