Clark Allen, Head of Product at Horizon Investments, joins Bilal Little on ETF Central to discuss the firm's rapid growth to more than $4 billion in ETF assets and its advisor-first approach to product development. Allen shares his journey from CPA and quantitative researcher to leading Horizon's expanding ETF platform, highlighting the firm's use of systematic, options-based strategies to help advisors manage risk and client expectations. He also discusses recent acquisitions in equity and fixed income, the evolving role of financial advisors, and his outlook for continued innovation across the ETF industry.