From Lake Las Vegas, Nevada, Nancy Paton, award-winning filmmaker and founder of Desert Rose Films, goes Inside the ICE House to discuss why authentic storytelling is becoming essential for companies looking to connect with audiences. She explains how long-term trust, consistency, and meaningful engagement matter more than short-term marketing wins in today’s crowded media environment. Paton also reflects on building Desert Rose Films, advocating for female filmmakers, and using film as a tool for cultural understanding.