In this NYSE Live interview from Money20/20 USA, Amelia Van Camp of Mirakl discusses how agentic commerce is reshaping retail, what businesses need to do to remain competitive, and why product discoverability is becoming increasingly important in an AI-powered world.

JD Durkin spoke with Van Camp about AI agents, e-commerce innovation, digital marketplaces, product discovery, and the opportunities emerging from the next generation of online shopping experiences.

A significant portion of the discussion focuses on agentic commerce, an emerging trend where AI-powered systems help consumers discover, evaluate, and purchase products based on intent rather than traditional keyword searches.

The interview also explores how retailers are adapting to changing consumer behaviors. As shoppers increasingly use conversational AI and large language models to research products, businesses must rethink how they present information online.

Another major theme is the role of data quality in AI-driven commerce. Van Camp explains that accurate product descriptions, inventory information, pricing details, and product metadata are essential for ensuring strong performance within agentic shopping environments.

The conversation further examines how retailers can improve discoverability across AI-powered channels. Products that are well-structured and enriched with relevant attributes can be more effectively identified and recommended by intelligent systems.

The interview also highlights how organizations are integrating AI shopping experiences directly into their websites. These capabilities can help create streamlined customer journeys while reducing friction during product discovery and purchasing.

Another key topic is the growing importance of intent-based product information. AI systems increasingly evaluate products based on contextual relevance, creating new opportunities for brands to connect with consumers through more personalized recommendations.

The discussion also addresses challenges facing widespread adoption of agentic commerce. Reliability, consistency, checkout functionality, and overall user experience remain critical factors in determining how quickly consumers embrace AI-assisted shopping.

Additionally, Van Camp discusses the opportunities available to small and medium-sized businesses. Strong brand identity, niche expertise, and well-structured product catalogs can help smaller merchants compete effectively in AI-driven marketplaces.

The conversation further explores how technology providers can support businesses seeking to optimize their products and catalogs for AI-powered discovery and purchasing experiences.

Looking ahead, Van Camp expects agentic commerce to continue evolving as artificial intelligence becomes increasingly integrated into shopping journeys, retailer platforms, and digital commerce ecosystems.

Throughout the discussion, Van Camp shares perspectives on artificial intelligence, e-commerce, marketplaces, product discovery, customer experience, digital retail, AI shopping assistants, merchandising, commerce technology, and online business growth.

Disclaimer: Informational content only. NYSE does not endorse or recommend investments, strategies, companies, products, or services discussed.