In this NYSE Live interview, Nectar co-founders Misbah Araizi and Farah Araizi discuss how brands can adapt to an environment increasingly influenced by artificial intelligence, AI-generated content, and evolving consumer discovery patterns.

Drawing on their backgrounds in product and engineering roles at Meta, the founders explain how shifts in consumer behavior and content consumption have created new opportunities and challenges for businesses. They discuss Nectar's approach to helping organizations better understand their audiences, strengthen customer relationships, and navigate a rapidly changing digital landscape.

A significant portion of the conversation focuses on the growth of AI-generated content and its implications for brand trust and reputation. Araizi and Araizi explain why businesses must pay close attention to the information and signals associated with their brands across online platforms and describe how organizations can work to maintain credibility in increasingly complex digital environments.

The interview also examines the emerging role of AI agents in consumer interactions. The founders discuss how the discovery process may evolve as agents become more involved in evaluating information, surfacing recommendations, and helping users navigate purchasing decisions. They explain why brands may need to rethink how they establish credibility and communicate value in these new environments.

Additional topics include the importance of authentic customer relationships, the role of trusted advocates and creators, the effective use of AI tools, and the need for high-quality data and context when deploying AI-powered systems.

Throughout the discussion, the founders provide perspective on how businesses can adapt marketing, customer engagement, and brand-building strategies to meet the demands of an increasingly AI-driven future.

Disclaimer: Informational content only. NYSE does not endorse or recommend investments, strategies, companies, products, or services discussed.