Buda Juice Co-Founder and CEO Horatio Lonsdale-Hands joins Inside the ICE House to discuss the company’s growth from a Texas startup to a publicly listed business focused on fresh, clean beverages. He shares how Buda Juice evolved from operating retail stores to building an “ultra fresh” category through partnerships with major retailers. He explains the company’s proprietary cold-chain process, commitment to affordability, and expansion plans designed to bring fresh products to more consumers nationwide. He also reflects on Texas’ entrepreneurial culture, highlighting its pro-business environment, investor support, and tradition of helping founders turn bold ideas into successful companies.