From its inception, Panera Bread helped pioneer fast-casual dining. Born as Au Bon Pain in the early 1980’s, founder and former CEO Ron Shaich built the Panera bakery-café concept into a behemoth with over 2,000 locations. The author of the new book, KNOW WHAT MATTERS: Lessons from a Lifetime of Transformations, Shaich shares stories of the tough calls he made to build a big brand, and the big idea behind his newest venture, Cava (NYSE:CAVA), and why Mediterranean may be the Next Big Thing in the fast-casual dining sector.