How are photographers adapting to AI, and what does the future look like for creative professionals?

In this NYSE Live interview, Eric Wittman, CEO of VSCO, discusses the company's new "The 50" campaign, the evolution of photography as a profession, and how technology is helping creators build sustainable businesses in an increasingly digital world.

Wittman explains that VSCO's newly launched "The 50" initiative celebrates photographers across all 50 states, highlighting the diverse talent driving one of the world's largest creative industries. He notes that photography continues to represent a significant economic opportunity while providing artists with powerful ways to tell stories, build businesses, and connect with audiences.

A major focus of the conversation is VSCO's evolution from a photo-editing application into a broader platform designed to support photographers throughout their professional journeys. Wittman discusses how the company has expanded beyond editing tools to provide creators with business resources, community engagement, educational opportunities, and exposure that can help them grow their careers.

The interview also explores the launch of VSCO One, a platform that integrates editing capabilities, networking opportunities, business tools, and creator services into a single ecosystem. Wittman explains that the goal is to simplify the process of running a photography business while helping creators spend more time focused on their craft.
Another key theme is the changing landscape of photography in the age of artificial intelligence. Wittman addresses concerns within the creative community about AI-generated content and emphasizes that photography remains a thriving profession. He argues that technology should be used to support photographers rather than replace them.
The conversation further examines how photographers are already using AI in practical ways. Wittman discusses how tools powered by artificial intelligence can help automate workflow tasks such as image selection, organization, editing assistance, and business administration, allowing creators to focus more on creativity and client work.

The interview also looks at the future of discovery and creator opportunities. Wittman explains that VSCO is investing in next-generation search and discovery tools designed to help businesses and consumers more easily find professional photographers while helping creators gain greater visibility and access to potential clients.

Additionally, the discussion highlights the importance of community and education within the photography industry. Wittman notes that many photographers operate as small business owners and benefit from opportunities to collaborate, learn from peers, and access resources that help them navigate an evolving marketplace.

Throughout the conversation, Wittman shares insights on photography, the creator economy, artificial intelligence, creative entrepreneurship, digital platforms, community building, small business growth, and the future of visual storytelling.

Disclaimer: Informational content only. NYSE does not endorse or recommend investments, strategies, companies, products, or services discussed.