The experiential retail industry has reshaped the traditional shopping model by emphasizing immersive, interactive, and personalized experiences that forge deeper connections between brands and consumers. Build-A-Bear Workshop (NYSE: BBW), has been a trailblazer in the space since its launch in 1997. Since taking the helm as President and CEO over a decade ago, Sharon Price John has guided Build-A-Bear through numerous challenges, steering the brand toward continued success. She goes Inside the ICE House to to reflect on her career at Build-A-Bear, share insights on how the company has evolved to meet ever-changing consumer demands, and offer a glimpse into what lies ahead as the brand approaches 2025.
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