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Money 20/20 USA: Mirakl’s Amelia Van Camp on getting products found by AI Agents

Floor Talk • 7m 33s

Right now, AI agents may already be scanning your site and deciding whether your products make the cut. Amelia Van Camp, Head of Agentic Commerce at Mirakl, sits down with JD Durkin at Money 20/20 USA in Las Vegas to explain how shopping is shifting from search to intent, with consumers turning to tools like ChatGPT and Claude to discover and buy products. Van Camp breaks down where retailers are seeing value today, from selling through AI platforms to bringing agentic shopping onto their own sites, and what every business should do first: keep its site open to agents, make sure product data is complete and accurate, and add intent-based attributes that help agents match the right product to the right shopper. She also explains why agentic checkout needs to work every time to win consumer trust, and why small and midsize brands may have an edge in this new landscape.

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